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Market Intelligence & Customer Discovery

  • USD 559

  • classroom only
  • Canada (Toronto) |
  • Date not specified
  • Certificate

This course will help you better understand your customers and market so you can make the right strategic, product and marketing decisions in your new venture. You'll use primary and secondary market research techniques and tools to understand your market opportunity and see how your product or service fits. Learn how to collect and analyze information to validate assumptions and make key decisions. Research in this course will be used in 2929 Business Model Design.

Program Benefits

Key takeaways
  • Determine the size of the potential market for your business idea.
  • Understand potential competitors and their potential market share.
  • Define target customers and develop personas for interviews.
  • Learn and use advanced interviewing techniques to gain insights.
  • Incorporate primary and secondary market research data into your business strategy.

Upcoming

Toronto School of Continuing Studies

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  • Classroom only
  • Certificate
If you're in business or a professional in any field, you need good negotiation skills to drive your agenda with peers, customers, senior management and stakeholders. If you're a manager, emerging leader or anyone ...
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  • Certificate
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  • Certificate
In a world where every employee is a potential spokesperson, every supplier or partner can act like a media outlet and every customer can be a reviewer with a particular axe to grind, how can organizations build and ...
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  • Online
  • Certificate
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Foundations of Marketing Research

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  • Classroom only
  • Certificate
Explore the latest consumer trends and examine case studies from a range of industries to see how research solves marketing and business problems. You'll learn how to use market research to increase return on ...
  • USD 769
  • Classroom only
  • Certificate