This course will help you better understand your customers and market so you can make the right strategic, product and marketing decisions in your new venture. You'll use primary and secondary market research techniques and tools to understand your market opportunity and see how your product or service fits. Learn how to collect and analyze information to validate assumptions and make key decisions. Research in this course will be used in 2929 Business Model Design.
- Determine the size of the potential market for your business idea.
- Understand potential competitors and their potential market share.
- Define target customers and develop personas for interviews.
- Learn and use advanced interviewing techniques to gain insights.
- Incorporate primary and secondary market research data into your business strategy.
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Last updated December 24, 2020
Programs.online is in Beta phase. In addition to text below please refer to our Beta Disclaimer
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As a condition of your use of this Platform, you will not use this Platform for any purpose that is unlawful or prohibited by these terms, conditions, and notices. You may not use the Services in any manner that could damage, disable, overburden, or impair any of this Platform's server, or the network(s) connected to any of this Platform's server, or interfere with any other party's use and enjoyment of the website. You may not attempt to gain unauthorized access to Services, materials, other accounts, computer systems, or networks connected to any of this Platform server or to this Platform, through hacking, password mining or any other means. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available through this Platform.
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You understand that all Submissions, whether publicly posted or privately transmitted, are the sole responsibility of the person from whom such Submissions originated. This means that you, and not this Platform, are entirely responsible for all Submissions that you upload, post, provide, input, submit, or otherwise transmit via the website. This Platform does not control the Submissions posted via this Platform and, as such, does not guarantee the accuracy, integrity or quality of such Submissions. You understand that by using the website, you may be exposed to Submissions from others that are offensive, indecent or objectionable.
Unsolicited Idea Submission Policy
THIS PLATFORM OR ANY OF ITS EMPLOYEES DO NOT ACCEPT OR CONSIDER UNSOLICITED IDEAS, INCLUDING IDEAS FOR NEW ADVERTISING CAMPAIGNS, NEW PROMOTIONS, NEW PRODUCTS OR TECHNOLOGIES, PROCESSES, MATERIALS, MARKETING PLANS OR NEW PRODUCT NAMES. PLEASE DO NOT SEND ANY ORIGINAL CREATIVE ARTWORK, SAMPLES, DEMOS, OR OTHER WORKS. THE SOLE PURPOSE OF THIS POLICY IS TO AVOID POTENTIAL MISUNDERSTANDINGS OR DISPUTES WHEN THIS PLATFORM'S PRODUCTS OR MARKETING STRATEGIES MIGHT SEEM SIMILAR TO IDEAS SUBMITTED TO THIS PLATFORM. SO, PLEASE DO NOT SEND YOUR UNSOLICITED IDEAS TO THIS PLATFORM OR ANYONE AT THIS PLATFORM. IF, DESPITE OUR REQUEST THAT YOU NOT SEND US YOUR IDEAS AND MATERIALS, YOU STILL SEND THEM, PLEASE UNDERSTAND THAT THIS PLATFORM MAKES NO ASSURANCES THAT YOUR IDEAS AND MATERIALS WILL BE TREATED AS CONFIDENTIAL OR PROPRIETARY.
Programs.Online does, however, welcome your feedback regarding many areas of Programs.Online's offerings. If you want to send us feedback, we request that you submit it to email@example.com. Please provide only specific feedback on Programs.Online's existing products, services, and promotion/marketing strategies to this email address; do not send or provide any other submissions.
Any feedback you provide to Programs.Online will be deemed to be non-confidential and not proprietary. Programs.Online will be free to use and redistribute such information on an unrestricted basis, without any compensation to you.
Spam E-mail and Postings
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Advertisements and Promotions
This Platform may run advertisements and promotions from third parties on the website. The manner, mode and extent of advertising by this Platform are subject to change. Your correspondence or business dealings with, or participation in promotions of, advertisers other than this Platform found on or through the website, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. This Platform is not responsible or liable for any loss or damage of any kind incurred as the result of any such dealings or as the result of the presence of such third-party advertisers on the website.
Community Code of Conduct
By engaging with Programs.Online's community, whether as a user or otherwise, you are contributing to a culture of collaboration, mutual support, and lifelong learning.
Programs.Online's Community Code of Conduct is enforced to foster a productive learning environment for you and your fellow students and alumni.The Community Code of Conduct is in place with the priority of preserving:
- Your safety
- Your privacy
- Respect among community members
- Cultivate a positive, supportive learning environment
- Communicate respectfully and considerately with all users and Programs.Online staff
- Not share content that is obscene, illicit, threatening, or discriminatory
- Contribute constructively to discussions with fellow community members
- Notify Programs.Online immediately if you become aware of Honor Code or community violations at firstname.lastname@example.org
Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
Offensive comments related to gender or gender identity, sexual orientation, race, ethnicity, religion, national origin, disability or disease.
- Distributing inappropriate images:
Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
Obscene, fraudulent, indecent, or libelous acts that defame, abuse, harass, discriminate against or threaten others.
Termination of Rights
Programs.Online respects the rights and intellectual property of others, and we ask our Users to do the same. If you believe that your product or other work has been misrepresented or used in a way that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, please provide Programs.Online's Copyright Agent with the following information:
- A description of the product, work or other intellectual property that you claim has been misrepresented or infringed;
- A description of where and/or specific link to the material that you claim is misrepresenting or infringing your product, work or other intellectual property is located on the Online Courses;
- Your address, telephone number, and email address;
- A statement by you that you have a good faith belief that the disputed use is not authorized by the owner of the product, work, copyright or intellectual property, or its agent, or applicable law; and
- A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the product, work, copyright or intellectual property owner or authorized to act on such owner's behalf; and
- An electronic or physical signature of the person authorized to act on behalf of the owner of the product, copyright or other intellectual property interest.
Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on email@example.com.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at firstname.lastname@example.org to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
- USD 559
- Classroom only
- USD 795
- USD 769
- Classroom only