Back

  • USD 769

  • classroom only
  • Canada (Toronto) |
  • Anytime
  • Certificate

If you want to master writing copy that engages and sells, this course is for you. Taught by an experienced copywriter, this course combines instruction with real-world examples and practical exercises to show you how to write marketing materials that work. You'll learn the elements of persuasion, along with many the tricks of the trade, you need to write winning websites, emails, ads, landing pages, direct mail and more. This course takes the mystery out of crafting winning headlines, structuring and writing body copy, and composing motivating calls-to-action. You'll also receive constructive feedback on your assignments.

Program Benefits

  • Master the basics of writing marketing copy that motivates and persuades. 
  • Be able to plan a copywriting project and generate an abundance of good ideas and concepts. 
  • Know several practical techniques for writing winning headline, ody copy and other text elements. 
  • Be able to skillfully write the most common types of copywriting projects: ad, mail, landing page, direct mai, website page, and more

Upcoming

Toronto School of Continuing Studies

Managing People: Advanced

  • USD 559
  • Classroom only
  • Certificate
Learn how to make a good team great through performance system design and management. This course will teach you how to create better performance systems in which individuals and teams can excel. You'll learn how to ...
  • USD 559
  • Classroom only
  • Certificate
Toronto School of Continuing Studies

Bitcoin and Cryptocurrency Investing

  • USD 900
  • Classroom only
  • Certificate
Would you like to learn the easiest way to get into cryptocurrency investing?  Also, would you like to take advantage of the huge potential of the cryptocurrency market which is made possible through “fin tech”?  If ...
  • USD 900
  • Classroom only
  • Certificate
Toronto School of Continuing Studies

Statistics for Data Science

  • USD 995
  • Classroom only
  • Certificate
Build on the skills you learned in 3250 Foundations of Data Science and get the grounding in basic statistics you need to successfully complete your data science fundamentals certificate. In this course, you’ll ...
  • USD 995
  • Classroom only
  • Certificate