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  • USD 769

  • online
  • Canada (Toronto) |
  • Anytime
  • Certificate

With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand - consumers and their conversations do. In this course, you'll learn about the social media landscape and new and emerging platforms. You'll learn how to make a social media plan, the best practices to engage your audiences and manage your community and how to measure the success of your campaign.

Program Benefits

  • Research and develop a social media marketing strategy.
  • Know which social networking platforms to include in your mix.
  • Build and moderate online communities.
  • Develop content calendars for original and user-generated content.
  • Monitor social media conversation, entions and buzz.

Upcoming

Toronto School of Continuing Studies

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