Back

Fundraising & Marketing: Building Nonprofit Capacity - ONLINE

  • Free

  • online
  • United States (Chicago) |
  • Feb, 9th 2022 - Feb, 16th 2022
    • Certificate

    Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and their stakeholders has become more imperative than ever. It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.

    In this live virtual program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also include marketing and branding strategies that attract and engage key stakeholders for a mutually sustainable relationship.

    Program Benefits

    • Learn about and understand the basic principles of fund generating techniques
    • Identify and assess your organization's fundraising practices and culture
    • Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it

    Who Should Attend

    • All nonprofit leaders, board members and nonprofit managers
    • Public sector and government leaders who work with community programs
    • Career switchers or for-profit leaders who intend on joining a nonprofit team or Board

    Faculty

    Kristian Alomá
    Founder & CEO, Threadline
    Caleb Gardne
    Co-Founder & Managing Partner, 18 Coffees
    Liz Livingston Howard
    Clinical Professor of Management; Executive Director of Nonprofit Executive Education
    Lindsay Marciniak
    Managing Director, CCS Fundraising, Chicago

    *Program faculty is subject to change

    Curriculum

    Understanding Donors/Motivation for Giving

    Understanding the reasons why people give is key to understanding how to engage them through various fundraising channels.

    • Engage in discussions on "how to think like a donor"
    • Assess donor segments and gain tools to divide into categories to understand giving trends
    • Assess real-life fundraising asks

    Creating & Advancing a Culture of Philanthropy

    This session will offer insights and actionable strategies for how to utilize both internal and external resources to ensure fundraising success. Participants will learn how to:

    • Infuse philanthropy into your organization's culture
    • Leverage the dynamic partnership between the Executive Director and Development Director, along with other key staff leaders
    • Better engage your Board of Directors to propel fundraising efforts

    Marketing Essentials for Nonprofits

    • We discuss the concept of marketing as more than just communications. How do we position our non-profit to be seen as offering more value to our constituents?
    • In this class we cover the fundamentals – setting clear, achievable marketing goals, choosing where to focus our resources with segmentation & targeting and creating a distinct identity in the market with positioning
    • An in-class case borrowed from the consumer packaged goods world helps us put these ideas into practice

    Digital Marketing for Fundraising Success: Email & Social Media

    • Understand how a good content strategy contributes to fundraising success
    • Learn best practices for fundraising with email and social media tools
    • Learn success stories from Caleb's personal experience raising millions online

    Digital Stewardship

    • Learn strategies to improve your digital fundraising strategy
    • Understand and apply behavioral economics principles to improve your connection with stakeholders and increase fund generation

    Essentials of Fundraising

    In today's competitive environment, more nonprofits are competing for fewer dollars.

    • Discuss the new fiscal reality and the need to be transparent
    • Think about your competitors and your strategies for a multi-channel fundraising
    • Who are your fundraising partners and why is engagement critical?
    • Understand the current fundraising environment

    Narrative Design: Toolkit for Brand Story

    • Identify the role stories play & how to leverage them to change behavior
    • Discover six steps to building powerful brand narrative
    • Learn the Narrative Design tool & apply to your organization

    Upcoming

    Kellogg School of Management

    Finance for Executives - ONLINE

    • Free
    • Online
    • Certificate
    If you're new to financial decision-making or want a firmer grounding in the discipline, this 'finance for non-finance managers' program will dramatically increase your knowledge, deepen your practical understanding, ...
    • Free
    • Online
    • Certificate
    Kellogg School of Management

    Governing Family Enterprises - ONLINE

    • Free
    • Online
    • Certificate
    Explore the specialized knowledge and skills unique to family business management and governing a complex family enterprise effectively. In a collaborative, supportive environment alongside representatives of other ...
    • Free
    • Online
    • Certificate
    Kellogg School of Management

    Governing Family Enterprises

    • Free
    • Classroom only
    • Certificate
    Explore the specialized knowledge and skills unique to family business management and governing a complex family enterprise effectively. In a collaborative, supportive environment alongside representatives of other ...
    • Free
    • Classroom only
    • Certificate