Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It's a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially. Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Index-a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500. The Mastering Design Thinking program will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.
Understand the design thinking process. Identify and assess opportunities through customer needs analysis. Create clear product specifications based on customer needs that are desirable, feasible, and viable. Generate and evaluate new product and service concepts through applied creativity. Implement a proven 4-step method for planning and executing a prototype. Design services for enriched customer experiences. Create and establish a robust product architecture. Evaluate the economics of product development. Design products and services with sustainability in mind. Plan and manage innovation projects effectively.
Who Should Attend
This program is for individuals and teams who want to adopt the powerful practice of design thinking in their organization. Whether entrepreneur or intrapreneur, anyone responsible for driving innovation and growth should attend, including functional and cross-functional teams.
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Last updated December 24, 2020
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