Design Thinking for Strategic Innovation

  • USD 3,250

  • online
  • Online |
  • Date not specified
  • Certificate

Gain hands-on experience nurturing your creative potential while learning to innovate. Organizations increasingly look for innovative personnel to develop new products and services, but creating entirely new markets, delivery systems, and organizational processes and competencies.  Companies need executives who can creatively approach problems and tasks across all business roles, from software engineering to HR. 

Design thinking has emerged as a novel methodology for developing really innovative products, processes, strategies, and business models. This new way of organizing work leads to extraordinary improvements. Its effectiveness is based on the clear focus on user needs and experiences, and the iterative experimentation to discover new solutions and opportunities. Become the innovative personnel organizations increasingly look for.


Program Benefits

  • Become familiar with the logic of strategic innovation
  • Understand the elements of the business model canvas and how they can be designed
  • Learn and experience the practices of design thinking
  • Appreciate the opportunities and challenges associated with applying design thinking in different organizational contexts

Who Should Attend

This program will benefit all managers, directors, and executives who are responsible for formulating or driving corporate strategy. This program is ideal for business professionals responsible for tackling strategic challenges, driving growth, diversifying their offerings, and implementing systems for innovation as well as leaders who seek deep collaboration across multidisciplinary, diverse teams.


Violina Rindova
Professor of Management and Organization, USC Marshall School of Business

*Program faculty is subject to change