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Social Media Strategies for the Enterprise

  • USD 795

  • classroom only
  • Canada (Toronto) |
  • Date not specified
  • Certificate

In a world where every employee is a potential spokesperson, every supplier or partner can act like a media outlet and every customer can be a reviewer with a particular axe to grind, how can organizations build and maintain trusted relationships? This course examines social and digital communications as strategic relationship builders and community management tools within an organization and its community. Topics include engaging employees and other influencers and stakeholders, social listening, content marketing, internal and external community management, developing effective policies and training programs and communicating change in good times and bad.

 

Program Benefits

  • Use social media and digital channels to strategically engage management, employees, partners and suppliers.
  • Conduct a social media audit and develop a digital and social media plan to communicate change to internal audiences.
  • Develop and maintain relationships built on trust.
  • Harness social channels for real-time feedback and to recruit the best talent.
  • Integrate digital and traditional strategies to achieve company goals.
  • Learn how an organization can become more digitally savvy.

Upcoming

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