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Strategic Customer Relationship Management and Sales

  • USD 599

  • classroom only
  • Canada (Toronto) |
  • Anytime
  • Certificate

Strategic customer relationship management (CRM) helps organizations large or small deliver a more profitable customer experience. This course will show you how to do it. You'll learn how CRM can have a positive impact on sales, marketing, customer service, technology and operations. You'll explore ways to get organizations and individual departments to change their approach to customer service, re-aligning process and rewards. You'll learn key implementation techniques and sales strategies such as customer lifetime value (CLV) and loyalty.

 

Program Benefits

  • Understand the strategic value of customer relationship management (CRM).
  • Apply CRM techniques to improve sales, marketing, customer service, IT and operations.
  • Use key CRM concepts to plan and implement successful marketing programs.
  • Use CRM readiness assessments.
  • Build and measure customer loyalty using CRM database strategies and techniques.

 

Upcoming

Toronto School of Continuing Studies

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  • Certificate
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