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Digital Strategies for Business (Online) with Emeritus

  • USD 1,500

  • online
  • United States (New York) |
  • Date not specified
  • Certificate

This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Industry examples will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.

 

Who Should Attend

This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.

  •  Senior Management & C-Suite professionals looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities and disruptions as well as learning more about customer behavior.
  •  Mid to Senior Managers in the Tech function looking to hone their skill while implementing digital tools and technologies in their organization systematically.
  •  Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries.
  •  Functional Managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks.

Faculty

David Rogers
Faculty Director; Faculty Member, Executive Education

*Program faculty is subject to change

Curriculum

Module 1: 5 Domains of Digital Transformation

Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module - customers, competition, data, innovation and value.

Module 2: Customer Networks and the New Path to Purchase

Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

Module 3: Understanding Digital Customer Behaviors

Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.

Module 4: Platform Business Models

Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

Module 5: Coopetition, Disintermediation, and Asymmetric Competitors

Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

Module 6: Building Data as a Strategic Asset for Your Business

Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.

Module 7: Big Data at Work: New Data, New Tools and Templates of Value

What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.

Module 8: Innovation Through Experimentation: AB Test and Minimum Viable Value

Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

Module 9: Translating the Lean Startup to Enterprise Scale Innovation

Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

Module 10: Adapting Your Value Proposition

What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.

Module 11: Mastering Disruptive Business Models

Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.

Module 12: Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

Module 13: Leadership and the Customer Value Imperative

The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself, from the eyes of your customer, with the Customer Value Imperative model.

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