El programa «Comunicar con eficacia y persuasión» combina una serie de conferencias y ejercicios prácticos en el aula, entre los que se incluyen la educación de la voz, el lenguaje no verbal, las presentaciones de discursos, la filmación en vídeo y el feedback individual.
Los participantes se dividirán en pequeños grupos organizados para obtener un alto nivel de confianza entre ellos y el claustro y crear de este modo un ambiente de aprendizaje óptimo.
Es imprescindible, para un buen aprovechamiento del curso, el estudio previo del material académico que se facilitará dos semanas antes del inicio.
- Ganar confianza en tu oratoria.
- Descubrir las formas de organizar argumentos sólidos de forma lógica.
- Aprender a manejar tus propias emociones y las de los demás.
- Descubrir cómo utilizar las herramientas y técnicas básicas para convencer y crear vínculos de compromiso.
- Convencer ilustrando tus ideas en vez de limitarte únicamente a transmitir información.
- Utilizar tanto el lenguaje verbal como el no verbal para ganar credibilidad y lograr tus objetivos.
Who Should Attend
El programa «Comunicar con eficacia y persuasión» va dirigido a directivos que deseen mejorar el impacto que generan en la gente que les rodea.
- Aquellos recientemente ascendidos a puestos de liderazgo: se beneficiarán del desarrollo formal de su propio estilo de comunicación.
- Líderes empresariales que deseen realizar cambios en sus empresas: se beneficiarán del desarrollo de un estilo de comunicación que fomente el compromiso antes que el cumplimiento mecánico.
- Directivos con antecedentes estructurados y racionales, como ingenieros y contables: se beneficiarán del desarrollo de técnicas que doten de significado a datos y cifras.
- Directivos que suelen ocuparse de las relaciones con los clientes o que tengan una conexión directa con el público en general: se beneficiarán de mejorar y desarrollar su estilo personal de comunicación.
*Program faculty is subject to change
En el programa «Comunicar con eficacia y persuasión» se trabajan lo siguientes temas:Planificar el contenido
Examinaremos la forma adecuada de comenzar y terminar los discursos, así como el contenido de cada etapa del proceso, fundamental para comunicar ordenada y eficazmente.El poder de narrar historias o arte del storytelling
Descubriremos y pondremos en práctica la fuerza inherente a contar una historia para hacer el mensaje más impactante, memorable y creíble. Estas historias habrán de provenir de experiencias personales acuñadas e importantes para el orador. De este modo, el mensaje penetra con fuerza en su audiencia, puesto que ilustrar un argumento tiene un impacto mucho mayor que demostrarlo.Aspectos no verbales de la comunicación
Aprenderemos a controlar las emociones (nerviosismo, falta de confianza en uno mismo…) para desarrollar la seguridad personal, la credibilidad ante la audiencia y la coherencia entre el mensaje verbal y el no verbal.Comprobaremos la importancia de la primera impresión y de crear la conexión entre el orador y su público. Para ello, nos formaremos en la toma de conciencia y el cuidado de la propia imagen, que proyectamos a través de nuestros gestos, expresiones y aspecto externo.Habilidades básicas en la oratoria
Se trabajarán tres habilidades esenciales:
- Autoridad: para mostrar que realmente decimos lo que pretendemos decir.
- Energía: para demostrar que de verdad nos importa el tema que estamos tratando.
- Conciencia de la audiencia: para garantizar que nuestra comunicación es interactiva y que cada oyente se siente identificado con el mensaje.
Comunicación y estilo de liderazgo
La comunicación y el liderazgo efectivo están fuertemente relacionados. En general, nos inclinamos bien hacia un enfoque argumentativo y detallado o hacia un método persuasivo y motivacional. Aunque por naturaleza nos decantemos por uno u otro, conviene desarrollar la capacidad de emplear el estilo contrario con cierto grado de eficiencia para lograr dominar ambos.
Durante el programa, los participantes tendrán que llevar a cabo tres tipos de discursos que sus compañeros evaluarán:
- Discurso racional (logos): destinado a organizar ideas durante entrevistas, reuniones informales o presentaciones de negocios a través de un formato deductivo.
- Discurso en ocasión especial (ethos): destinado a crear el entorno emotivo adecuado con el fin de convencer o inspirar a los demás en un momento de crisis.
- Discurso visionario (pathos): destinado a lograr que la gente se sienta segura y ganar credibilidad con el fin de obtener un compromiso con el proyecto, la idea o el sueño del orador.
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Last updated December 24, 2020
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