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Foundations of Digital Communications Strategy & Social Media

  • USD 769

  • classroom only
  • Canada (Toronto) |
  • Anytime
  • Certificate

This course shows you how to take a strategic approach to your digital communications to achieve your business goals. You'll see how to successfully integrate digital, social and mobile platforms into a strategic business and marketing communications program. You'll start a blog to house your choice of an online project - either a written blog, a video web series, or an audio podcast.

You'll learn more about current applications and tools, policies and procedures, best practices, community management and legal, ethical and privacy issues. Sessions include lectures, discussions, practical instruction, group projects and online analysis.

Program Benefits

  • Take a strategic approach to digital communications management.
  • Integrate online tools into a marketing communications program.
  • Build relationship, ommunities and a culture of trust.
  • Use new tools in an ethical manner.
  • Measure and evaluate communications strategies and tactics.

Upcoming

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