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The Emerging CMO: Strategic Marketing Leadership

  • USD 13,500

  • classroom only
  • United States (Stanford) |
  • Date not specified
  • Certificate

With an ever-expanding mandate, today's CMOs need to own the customer experience, think strategically, and communicate with purpose to give their organizations the edge in a fiercely competitive marketplace. The Emerging CMO: Strategic Marketing Leadership provides you with innovation, marketing strategy, and leadership skills to help you reach the C-suite and thrive. Designed for senior-level marketers as well as newly appointed CMOs, this one-week strategic marketing management program will give you the skills, confidence, and insights to lead a more customer-focused and competitive organization. Learn how neuroscience, customer psychology, and data analytics can impact marketing strategy. Explore the impact of emotions and context on customer decision making. Discover where in your organization to nurture marketing innovation, and how to scale it. And, develop the communication and leadership skills to tell your story, share your vision, and get buy-in across the organization. In this strategic marketing management program you'll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.

Program Benefits

Develop strategic marketing management frameworks that drive your company's growth and empower a customer-centric culture. Understand how customer psychology and storytelling can influence and advance your marketing and communications efforts. Learn how data analytics can uncover customer insights and shape strategy. Enhance communication and leadership skills to get buy-in at the C-suite level and across the organization. Immerse yourself in Silicon Valley innovation, companies, and ideas. Build a strong network of peers with whom you can share ideas and experiences.

Who Should Attend

Emerging and experienced CMOs who are motivated to lead and ignite change in their organizations - from any industry and country Senior-level marketing leaders with at least eight years of management experience - from any size or stage company - looking for a marketing executive program

Faculty

Jonathan Levav
Associate Professor of Marketing
Baba Shiv
The Sanwa Bank, Limited, Professor of Marketing

*Program faculty is subject to change

Curriculum

Below are just a few of the sessions you’ll attend as part of the program.

Deriving Customer Insights from Data

We live in the age of big data. But data do not speak for themselves. The story they tell needs extracting through careful analysis. In this session, we will discuss the possibilities, and pitfalls, that come with data-driven customer management. We will discuss how data can inform customer segmentation, acquisition, and retention. We will primarily focus on how new data types and data analytic techniques help us understand the social and cultural processes that mediate between product makers and their customers.

Scaling Up Excellence

Scaling is a skill necessary for leaders  from small startups and teams to departments and large organizations. Professor Huggy Rao helps you come to grips with the two major challenges of scaling excellence - getting people to do MORE and getting them to do it BETTER. Scaling excellence is all about building a mindset rather than merely creating a short-lived footprint.

The Power of Story

When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share this as a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. Stanford Marketing Professor Dan Klein demonstrates the importance of story in shaping how others see you and as a tool for engendering confidence in you and your vision.

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