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Berkeley Product Management Studio

  • USD 3,750

  • online
  • United States (Berkeley) |
  • Date not specified
  • Certificate

Our premier Berkeley Product Management Studio Certificate Program delivers a highly curated online learning experience for product management professionals. The Studio offers a flexible schedule with direct application of practical learning exercises guided by live faculty instruction, personal coaching, and small group collaboration. Design, build and manage the products and services customers love.

Program Benefits

The 4 Core Questions for Every Product Manager What value is my organization providing? How is my organization creating value? How is my organization delivering value? How is my organization capturing value? 
  • Improve Storytelling to Answer the 4 Questions Create a story to engage decision makers throughout your organization. Manage your product team, speak the language of senior management, and rapidly communicate a comprehensive business model for your organization. 
  • Develop a Portfolio of Customer Experiences Develop and build customer experiences and identify how to best execute roadmaps over time. 
  • Apply Innovation Capabilities to New Product Ideas Harness the latest Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.

Who Should Attend

Experienced professionals focused on designing, managing, and launching products as well as engineers interfacing with Product Management.

Faculty

Sara Beckman
Earl F. Cheit Faculty Fellow, Haas School of Business
Steven Huff
VISITING PROFESSOR (ASSOCIATE), HAAS SCHOOL OF BUSINESS
David Mok
SENIOR DIRECTOR, PRICING STRATEGY & ANALYTICS DEPUY SYNTHES
Homa Bahrami
Senior Lecturer, Haas School of Business

*Program faculty is subject to change

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