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Persuasion and Influence

  • USD 2,195

  • classroom only
  • Oct, 2022 - Oct, 2022
    • Certificate

    Gone are the days when persuasion consisted of “because I said so.”

    In this program, you will practice the use of “win-win” persuasive strategies and skills under a variety of situations. Build trust with your audience, communicate clearly to strengthen your message, and appeal to people’s emotional and intellectual sides. Exercise constructive influence throughout the organization.

    Program Benefits

    • Senior executives, directors, business owners and partners
    • Experienced leaders/managers of business units or other groups of people
    • Those who work extensively with clients, such as consultants and marketing and sales managers
    • Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.

    Who Should Attend

    • Senior executives, directors, business owners and partners
    • Experienced leaders/managers of business units or other groups of people
    • Those who work extensively with clients, such as consultants and marketing and sales managers
    • Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.

    Upcoming

    UBC Sauder School of Business

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