De plus en plus dentreprises consacrent des ressources importantes à leurs politiques de responsabilité sociétale. Mais comment organisent-elles le reporting de leurs activités et performances ? Communiquent-elles tout à toutes leurs parties prenantes, tant internes quexternes ? Pourquoi ou pourquoi pas ? Comment élaborer une politique de communication crédible qui évite le « CSR-washing » ? Comment décoder les communications dentreprises qui nous entourent ? Peut-on faire confiance à la publicité verte ?
Si ces questions vous intéressent, ce cours est fait pour vous, que vous soyez manager ou employé.e, ou professeur.e ou étudiant.e ! Le contenu de ce cours peut également intéresser tout citoyen ou toute citoyenne qui désire poser des choix plus éclairés de consommation.
Vous serez confronté.es à différents cas dentreprises qui vous permettront de comprendre les défis auxquels font face les managers. Vous serez également invité.es à interagir entre vous sur les forums de discussion, notamment pour partager vos propres exemples et analyses.
En présentant les avis et expériences dexpert.es en RSE et en communication issu.es tant du monde académique que du monde de lentreprise, ce cours invite les managers, les consommateurs et les citoyens à acquérir une compréhension approfondie et un esprit critique face au reporting et aux communications de RSE.
*Program faculty is subject to change
Comment organiser le reporting ?
- Quels sont les différents types de reporting ?
- Quels sont les guides et standards en la matière ?
- Comment évaluer la qualité d'un rapport de RSE ?
- Pourquoi assurer un rapport ?
Pourquoi et comment communiquer?
- Pourquoi communiquer ou ne pas communiquer?
- Comment communiquer ?
- Quelles recommandations peut-on formuler en termes du contenu du message sur la RSE ?
- Qu'est-ce que l'écoblanchiment (ou "CSR-washing") ?
- Quelles recommandations peut-on formuler pour une communication crédible sur la RSE ?
Quels outils et canaux de communication utiliser ?
- Emballage des produits
- Labels et certifications (notamment la certification BCORP)
- Médias sociaux
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Last updated December 24, 2020
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Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
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Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
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