The world of marketing is undergoing a major transformation. The current economic climate is putting added pressure on brands, now working with smaller advertising budgets. At the same time, digitalization has sparked a powerful ripple effect that impacts everything: channels, media outlets, services and, needless to say, purchasing processes.
This paradigm shift has given rise to new competition tools, leaving many senior leaders to question whether they sufficiently understand them and possess the know-how to leverage their power.
- Learn how to develop a solid digital marketing strategy.
- Discover the latest digital marketing tools to attract clients and build your brand.
- Debate and discuss digitalization opportunities in your company with other top-caliber professionals.
Who Should Attend
The "Digital Marketing" program is designed for general managers, marketing directors and professionals who seek a deeper understanding of digital marketing. In an engaging learning format, you will boost your ability to plan, implement and measure digital strategies that resonate with your customer base, integrate with your global marketing mix and support your overall corporate objectives.
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Last updated December 24, 2020
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Unsolicited Idea Submission Policy
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Spam E-mail and Postings
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Community Code of Conduct
By engaging with Programs.Online's community, whether as a user or otherwise, you are contributing to a culture of collaboration, mutual support, and lifelong learning.
Programs.Online's Community Code of Conduct is enforced to foster a productive learning environment for you and your fellow students and alumni.The Community Code of Conduct is in place with the priority of preserving:
- Your safety
- Your privacy
- Respect among community members
- Cultivate a positive, supportive learning environment
- Communicate respectfully and considerately with all users and Programs.Online staff
- Not share content that is obscene, illicit, threatening, or discriminatory
- Contribute constructively to discussions with fellow community members
- Notify Programs.Online immediately if you become aware of Honor Code or community violations at email@example.com
Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
Offensive comments related to gender or gender identity, sexual orientation, race, ethnicity, religion, national origin, disability or disease.
- Distributing inappropriate images:
Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
Obscene, fraudulent, indecent, or libelous acts that defame, abuse, harass, discriminate against or threaten others.
Termination of Rights
Programs.Online respects the rights and intellectual property of others, and we ask our Users to do the same. If you believe that your product or other work has been misrepresented or used in a way that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, please provide Programs.Online's Copyright Agent with the following information:
- A description of the product, work or other intellectual property that you claim has been misrepresented or infringed;
- A description of where and/or specific link to the material that you claim is misrepresenting or infringing your product, work or other intellectual property is located on the Online Courses;
- Your address, telephone number, and email address;
- A statement by you that you have a good faith belief that the disputed use is not authorized by the owner of the product, work, copyright or intellectual property, or its agent, or applicable law; and
- A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the product, work, copyright or intellectual property owner or authorized to act on such owner's behalf; and
- An electronic or physical signature of the person authorized to act on behalf of the owner of the product, copyright or other intellectual property interest.
Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on firstname.lastname@example.org.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at email@example.com to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
- EUR 28,400
- Classroom only
- USD 4,397
- USD 10
- Classroom only