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Developing and Managing a Successful Technology Strategy - Online

  • Free

  • online
  • United States (Cambridge) |
  • Date not specified
  • Certificate

This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.

Program Benefits

Drawn from MIT Sloan School's top-ranked MBA curriculum, this groundbreaking program will provide a framework for understanding how technologies and markets evolve; how they are linked; how technologies differ across markets; and how new technologies get accepted. This program will enable participants to: 

  • Identify profitable projects for their research dollars and find out how to capture the value of those projects 
  • Build technical capabilities for products that create value for their customers 
  • Restructure their organizations to respond to market and technical dynamics 
  • Implement their strategies for maximum benefit

Who Should Attend

This program is essential for senior general and technical executives involved in developing, managing, or marketing technology or products, or with managing organizations that sell their products in rapidly changing markets.

The program will be most beneficial for:

  • Managers in technology-intensive organizations 
  • Marketing and business development executives in technology organizations 
  • R&D managers in any organization

Titles of past participants have included: 

  • CEO 
  • President 
  • COO 
  • Executive VP 
  • Head of R&D; Engineering; Manufacturing & IS 
  • VP of Marketing & New Venture Development 
  • Chief Technologist 
  • Corporate Planner; Strategists

Faculty

Ezra Zuckerman Sivan
Alvin J. Siteman (1948) Professor of Entrepreneurship and Strategy
Pierre Azoulay
International Programs Professor of Management

*Program faculty is subject to change

Upcoming

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