- 11-week online programme
- Video lectures, live webinars, assignments, Q&A sessions and discussions, plus follow-up activities
In the digital economy, being able to make decisions informed by data is not optional – it is essential. Organisations that make decisions based on data simply perform better.
The online Business Analytics programme provides you with the tools you need to put data to work, enabling you to:
- set up experiments
- collect data
- learn from data
- make decisions to how to navigate the organisational, legal and ethical issues involved in data-based decision making.
The programme teaches widely used frameworks of business analytics: biases, experimentation, descriptive analytics, prescriptive analytics, predictive analytics.
You will then implement the frameworks you have learned through assignments. You will join a global and diverse group of participants in the discussion boards where you share your perspectives on the issues being discussed with other participants and seek their views.
Taking place over 11 weeks, the learning journey for this programme will be composed from a combination of video lectures, live webinars, assignments, Q&A sessions and discussions. At the end there will also be follow-up with participants after they have completed their assignments.
This programme is being delivered in collaboration with EMERITUS Institute of Management.
- Recognise different types of biases that give way to bad decision making and learn how to overcome them
- Avoid bias in decision making by asking questions critical to your business and identifying the data needed to answer those questions
- Learn about the sources of data, the intermediary software services that can fetch those data into your database, and then assess the quality of the collected data
- Explain the reasons behind past events by analysing and summarising data
- Predict future outcomes by choosing the appropriate machine learning algorithm to use in a business context
- Learn the implementation challenges of creating a data-driven organisation
- Understand the ethics and regulatory issues involved in making decisions using data.
Who Should Attend
- Business managers across different functions who drive or intend to drive analytics projects at their organisation.
- Please note: You need a device and 1Mbps (or faster) Internet connection. The device on which you access the programme should support one of the following browsers: Chrome 71, Firefox 64, IE 11, Edge 42, Safari 11.
*Program faculty is subject to change
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Last updated December 24, 2020
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- USD 20,000
- Classroom only
- USD 3,000
- Classroom only
- EUR 1,875