Marketing is responsible for driving the organic growth of a business, and digital technologies have significantly changed the practice of marketing to become agile, data-driven, and measurable. Whether you're a marketing executive or a general manager, this program dives deep into the latest marketing concepts and strategies, enabling you to become a leading-edge practitioner. You will emerge with the advanced skills needed to develop and implement an integrated marketing strategy that generates value for customers and growth for your organization.
This program prepares you to lead an integrated marketing strategy that aligns your business with consumer needs, differentiating it from the competition. Whatever your industry, you will leave the program prepared to drive profitable growth through a more forward-thinking approach to marketing strategy.
Who Should Attend
- Senior marketing executives who want to learn best practices and improve planning and implementation skills
- General managers and entrepreneurs who are responsible for business growth
- CEOs and senior leaders who manage large marketing budgets for their organizations
*Program faculty is subject to change
Highlighting the latest concepts and tools of strategic marketing management, this program includes faculty presentations, case studies, dynamic discussions, and interactive problem-solving activities. As you analyze your firm's unique ability to develop and deliver products and services with meaningful customer value, you'll learn how to segment the marketplace and fit products accordingly, and evolve your marketing strategies to capitalize on business shifts.
- Examining the rise of direct-to-consumer brands
- Analyzing shifts in marketing processes
- Considering the increased emphasis on ROI
Value proposition and product-market fit
- Developing a compelling value proposition
- Assessing product-market fit
- Identifying target segments
- Understanding and implementing performance marketing
- Employing state-of-the-art digital marketing techniques
- Managing customer acquisition, retention, and monetization
Integrated marketing program
- Designing products and services that deliver meaningful customer value
- Developing effective go-to-market and pricing strategies
- Creating an omnichannel strategy
Redefining strategy for the digital world
- Understanding new business models
- Identifying new rules of competition
- Building an ecosystem
Mastering marketing management
- Creating a strategic marketing plan
- Anticipating and adapting to change
- Understanding ethical and legal issues
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Last updated December 24, 2020
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Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
Offensive comments related to gender or gender identity, sexual orientation, race, ethnicity, religion, national origin, disability or disease.
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Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
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Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on email@example.com.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at firstname.lastname@example.org to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
- USD 13,250
- USD 6,700
- USD 7,500