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Brand Management Certificate

  • USD 416

  • online
  • Online |
  • Date not specified
  • Certificate

 Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand. 

 Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.

Upcoming

Cornell University

Fashion Design and Visual Thinking

  • USD 416
  • Online
  • Certificate
This course offers a studio experience in thinking about and making fashion. We will explore various media and techniques used in apparel design and develop design images with the ultimate goal of creating a ...
  • USD 416
  • Online
  • Certificate
Cornell University

Communications for Engineering Managers

  • USD 416
  • Online
  • Certificate
 ENGRC 3350 focuses on understanding communication within engineering organizations and within student teams. Students work in project teams throughout the semester to write reports and deliver talks. The focus of the ...
  • USD 416
  • Online
  • Certificate
Cornell University

Introduction to Engineering Stochastic Processes I

  • USD 416
  • Online
  • Certificate
 Uses basic concepts and techniques of random processes to construct models for a variety of problems of practical interest. Topics include the Poisson process, Markov chains, renewal theory, models for queuing, and ...
  • USD 416
  • Online
  • Certificate