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  • Free

  • classroom only
  • Netherlands (Rotterdam) |
  • Sep, 16th 2021 - Sep, 30th 2021
  • Certificate

During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire.

You will be able to set out a strategic direction for innovation in your company, identify new business development activities, and implement this direction in your activities and organisation. You also learn to integrate imaginative new approaches to innovation, and to your business development activities.

Your new knowledge and perspectives will enable a continuous re-examination of progress and development that can bring innovations to the firm, and that the firm can bring to the market, so it can thrive and keep ahead.

Program Benefits

  • use new approaches to innovation management and new business development based on scientific theories, and apply these to practical issues within your organisation
  • create the right environment to execute, deliver, and sustain innovation in order to drive business development and process improvement
  • set out a strategic direction for your innovation and new business development
  • choose your innovation portfolio.

Who Should Attend

You will benefit from the Innovation Management programme at RSM if you are  project managers at all levels who are involved in innovation or new business development. This includes R&D managers and professionals who want to broaden their view on innovation; general managers involved in innovation who need to understand how innovation works; strategy and innovation consultants who want to learn about the latest tools and theories; B2B marketing professionals who want to learn how innovation helps them conquer markets; and business development professionals who want to use the tools of innovation to develop new businesses.

 

Faculty

Dr Dirk Deichmann
Associate Professor of innovation management at RSM.
Dr Murat Tarakci
Associate Professor of Innovation Management, and Academic Director of the MSc in Management of Innovation program at RSM.
Dr Jan van Dalen
Associate professor of statistics at RSM

*Program faculty is subject to change

Curriculum

RSM's Innovation Management programme comprises eight evening sessions which are augmented by some guided preparation work. During each classroom session, our faculty members will introduce you to an aspect of innovation management.

We will provide recommended reading materials, online articles, and business study cases that will help you to prepare for the classroom sessions. We will also ask you to prepare descriptions of relevant situations from your own organisations in advance of the classroom sessions.

 

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