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Design Thinking and Creativity for Business

  • USD 1,650

  • online
  • France (Fontainebleau) |
  • Nov, 7th 2022 - Dec, 12th 2022
    • Certificate

    Design is a transformational force that helps organisations develop products, services and experiences that connect and resonate with customers. This enables meaningful and emotional differentiation in the eyes of consumers. Not surprisingly, design has become increasingly important in business circles and organisations are increasingly trying to understand and master the competitive advantage design can offer.

    To help organisations address today's business challenges in innovative ways, business leaders are seeking to develop their creative and design thinking skills. Building upon our 15 year partnership with ArtCenter College of Design in California - one of the most influential design schools in the world - INSEAD has developed a unique online programme to help business leaders integrate creative and design thinking with their business thinking for successful innovative problem-solving.

    Design Thinking and Creativity for Business will take you on a hands-on learning journey that will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

    Program Benefits

    • Master the skills you need to sustain creative and design thinking capabilities 
    • Acquire the mindset and managerial levers you need to develop an innovative organisational culture 
    • Equip you with a methodology to put design thinking into actions
    • Learn how to solve problems creatively in any setting by collaborating with design coaches 
    • Action Learning Project to apply the learning in your personal or your organisation's context

    Who Should Attend

    • Design Thinking and Creativity for Business is designed for Senior executives who want to strengthen their ability to lead innovation and enhance their organisation's innovation capability.
    • Team leaders and managers seeking to develop and integrate cutting-edge creative practices into their business processes and corporate culture.
    • Executives seeking to learn new problem-solving approaches to innovation, building upon creativity research, design thinking and lean startup.
    • Participants coming in groups/teams to collaborate on Action Learning Project tailored to their organisation's context

    Faculty

    Manuel Sosa
    Associate Professor of Technology and Operations Management; Director of INSEAD's creativity-business learning platform and INSEAD's partnership with ArtCenter

    *Program faculty is subject to change

    Curriculum

    WEEK 1  - Identifying an innovation context

    • Identify a concrete area to apply Design Thinking and Creativity for Business 
    • The ideal context to put in practice design thinking is an area where a given challenge or situation has not been fully resolved using a “traditional” problem-solving approach. A good context in which to innovate is one that is “visible” (by key stakeholders in your own context); “unsolved” yet “non-trivial”, and “actionable” (so that you can tackle it in a five-week time frame)

    WEEK 2  - From insights to innovation opportunities

    • Who are the key stakeholders in your innovation area?
    • What matters to them? What are the various user-journeys relevant in your context? What insights emerge from mapping those out? What innovation opportunities are uncovered?

    WEEK 3 - Creative strategies in action

    • How would the new creative strategies learned in the programme help you develop creative solutions to address your innovation opportunities?

    WEEK 4 - Dynamic prototyping for agile iterating

    • What are the assumptions and risks associated with developing your innovative solutions? 
    • How can you test them in an “agile” way?

    WEEK 5 - Deploying innovation

    • What resources, processes, and values would need to be changed in your organisation to deploy your innovative outcome?

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