Becoming a ‘catalyst of innovation’ in your organisation requires mastering three fundamental creative skills. You need to uncover innovation opportunities by looking at problems and situations with a user-centric mindset; you need to think differently to search for novel alternatives to your existing solution paths; and you need to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such skills are at the heart of good design, and they can actually be learned and honed.
Design is a transformational force that helps organisations build innovative products, services and experiences that connect and resonate with customers. This enables meaningful and emotional differentiation in the eyes of consumers. Not surprisingly, design has become increasingly important in business circles, and organisations are increasingly trying to understand and master the competitive advantage that design can offer.
Building upon our 10-year partnership with ArtCenter College of Design in California - one of the most influential design schools in the world - INSEAD has developed a unique programme to help business leaders integrate design thinking with their business thinking for successful innovating: Innovation by Design.
- Acquire the mindset and managerial levers needed to develop a design-driven organisational culture, that fosters successful innovation
- Master the skills needed to sustain creative-thinking capabilities
- Acquire a methodology to allow you to put design thinking into action
- Learn how to solve problems creatively in any setting by working in interdisciplinary teams supported by designers
Who Should Attend
- Senior executives who want to strengthen their ability to lead innovation and enhance their organisation’s innovation capability
- Team leaders and managers seeking to develop and integrate cutting-edge creative practices into their business processes and corporate culture
- Executives seeking to learn new problem-solving approaches to innovation, building upon creativity research, design thinking and lean startup principles
*Program faculty is subject to change
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Last updated December 24, 2020
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Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
Obscene, fraudulent, indecent, or libelous acts that defame, abuse, harass, discriminate against or threaten others.
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Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on firstname.lastname@example.org.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at email@example.com to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
- USD 12,400
- Classroom only
- EUR 8,500
- Classroom only
- USD 11,200