Back

HSG-Intensivstudium Marketing Management (CAS)

  • Free

  • classroom only
  • Switzerland (St. Gallen) |
  • Date not specified
  • Certificate

The HSG intensive CAS Marketing Management course imparts current concepts and best practices in marketing management.

Recognized speakers from science and practice impart relevant concepts and current knowledge in marketing, including in the areas of strategic marketing, market research, brand management, digital marketing, product management, distribution, pricing and marketing controlling. The participants of the training benefit from a cross-sector network of specialists and managers from B2B and B2C companies.

If you have successfully completed the Marketing Management training course  , you will receive a certificate from the University of St.Gallen and can identify yourself as a certified Marketing Manager. You can also expand your studies to include a DAS Marketing Executive HSG diploma

Program Benefits

The advanced training in marketing management offers future-oriented impulses in order to be able to successfully meet individual challenges of strategic marketing. The latest knowledge is not only conveyed, but also transferred to the company's own situation through case studies, for example. Participants are given the opportunity to raise relevant management issues on the basis of the individual status quo and to discuss them with speakers and other participating executives and to derive solutions for the future during their studies.

The course consists of 6 modules of 3 days each. When 3 . Module you can choose between two options as part of an elective module and set your individual focus. Decide between the intensive seminar Product Management and the intensive seminar B2B Marketing . Further information can be found on the websites of the intensive seminars. If you are undecided about the options, we will be happy to advise you and identify the most suitable option for you.

Who Should Attend

The HSG intensive course Marketing Management (CAS) is aimed at experienced specialists and executives, as well as selected high potentials from marketing and customer management in industrial, commercial and service companies. A first degree is not required.

 

Curriculum

  • Module I (January 19-21, 2021):  Market-oriented strategies for profitable growth 
  • Module II (February 16-18, 2021): Marketing Intelligence
  • Module III: Compulsory elective
  • module In Module III you can choose freely between the modules Product Management and B2B Marketing . We are happy to advise you on what suits your situation better. Product Management (March 30th - April 1st, 2021) B2B Marketing (April 20-22, 2021)
  • Module IV (April 27-29, 2021):  Brand Management and Digital Marketing
  • Module V (May 25-27, 2021):  Distribution and price
  • Module VI (June 22–24, 2021): Marketing Controlling

Upcoming

Executive School of Management, Technology and Law

CAS HSG Digital Innovation and Business Transformation

  • CHF 19,800
  • Classroom only
  • Certificate
In this course, we will explore how evolution works to generate new species, the wide variety of life on earth. We will also touch on the importance of ...
  • CHF 19,800
  • Classroom only
  • Certificate
Executive School of Management, Technology and Law

Selbstführung und Resilienz

  • CHF 3,900
  • Classroom only
  • Certificate
Vor dem Hintergrund der Digitalisierung und der erhöhten Unsicherheit in der Welt ist es elementar, Sicherheit in sich selbst zu finden. In sich selbst verankert zu sein und sich auf sich selbst verlassen zu können, ...
  • CHF 3,900
  • Classroom only
  • Certificate
Executive School of Management, Technology and Law

CAS

  • Free
  • Blended
  • Certificate
With the HSG “Digital Education” certificate program, you prepare yourself for the digital transformation in the education sector - also for “advanced” digitization, which includes the use of artificial intelligence ...
  • Free
  • Blended
  • Certificate