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Master of Business Administration in Marketing Online

  • USD 19,800

  • online
  • Online |
  • Date not specified
  • Degree

Our AACSB-accredited Master of Business Administration in Marketing Online program features rigorous coursework with an emphasis on practical application. You will attain marketing science skills for strategy formulation and implementation aimed at achieving corporate marketing goals in international business while developing a global, entrepreneurial and socially responsible business perspective.

Prepare for wide-ranging roles as a product manager, marketing manager or director, market research analyst, marketing analyst, brand manager, sales manager, and more.

Barry's highly respected online faculty features professors with real-world experience, over 90 percent of whom hold a PhD or the highest degree available in their field of expertise.

You may be able to transfer up to 6 credits from a previous graduate institution into the program.

Curriculum

  • Marketing opportunity analysis, strategy development, planning, and integration within corporate strategy
  • An analytical approach to the development of marketing plans in a dynamic environment, including marketing strategies needed to remain competitive in the global economy
  • Managerial decision-making involved in screening foreign markets and developing product, price, promotion, and distribution strategies
  • Psychological, sociological, and anthropological theory related to the buying decision process
  • Competitive strategy formulation and advanced leadership skills

Upcoming

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