Back

Digital Marketing Strategy and Execution

  • USD 2,950

  • online
  • Date not specified
  • Certificate

These changes require new mindsets and new skillsets to engage in and build upon your relationships with customers and to more reliably grow the revenue base for your organization. During this course you focus first on building robust digital marketing strategies, including the research and analysis of customer journeys, which lead to the creation of conversion pipelines and identification of key performance metrics.

From strategy building, you move into the current best practices of execution in digital environments, including the design of user experiences through web, social, and mobile media. You explore the most effective uses of marketing communication tools, including display advertising, email marketing, search marketing, and social media platforms.

Ultimately, you gain a stronger understanding of how to connect all of the digital and non-digital marketing execution efforts into compellingly coherent and effective marketing campaigns.

Program Benefits

  • Build strategies for conversion pipelines, customer journeys, and key performance indicators
  • Evaluate and plan for more robust user experiences through their web (SEO), social and mobile interactions with your organization
  • Discover best practices in display advertising (PPC)
  • Discuss current trends and benchmarks in email marketing
  • Optimize search marketing by understanding how your website competes and compares with your competitors’ sites
  • Utilize social media marketing to connect with, and speak to, your target audience

Curriculum

  • Building Strategies: Conversion Pipelines, Customer Journeys, & Key Performance Indicators
  • User Experiences: Web (SEO), Social, & Mobile
  • Display Advertising (PPC)
  • Email Marketing
  • Search Marketing
  • Social Media Marketing

Upcoming

McCombs School of Business

Strategic Management - ONLINE

  • USD 2,950
  • Online
  • Certificate
Develop the skills and strategies to make strategic decisions and execute with confidence company-wide. Establish a solid foundation in managing strategically by reviewing current industry, corporate, divisional and ...
  • USD 2,950
  • Online
  • Certificate
McCombs School of Business

Predictive Analytics with Machine Learning & Data Mining

  • USD 2,950
  • Online
  • Certificate
Evaluate data-driven business intelligence challenges and tools, such as data mining and machine learning techniques. Apply data-driven intelligence to improve decisions and estimate the expected impact on ...
  • USD 2,950
  • Online
  • Certificate
In many decision-making situations, more than one decision body is involved. They each have different goals with differing value metrics. Applying Decision Quality (DQ) principles requires the concepts and tools of ...
  • USD 2,950
  • Online
  • Certificate