These changes require new mindsets and new skillsets to engage in and build upon your relationships with customers and to more reliably grow the revenue base for your organization. During this course you focus first on building robust digital marketing strategies, including the research and analysis of customer journeys, which lead to the creation of conversion pipelines and identification of key performance metrics.
From strategy building, you move into the current best practices of execution in digital environments, including the design of user experiences through web, social, and mobile media. You explore the most effective uses of marketing communication tools, including display advertising, email marketing, search marketing, and social media platforms.
Ultimately, you gain a stronger understanding of how to connect all of the digital and non-digital marketing execution efforts into compellingly coherent and effective marketing campaigns.
- Build strategies for conversion pipelines, customer journeys, and key performance indicators
- Evaluate and plan for more robust user experiences through their web (SEO), social and mobile interactions with your organization
- Discover best practices in display advertising (PPC)
- Discuss current trends and benchmarks in email marketing
- Optimize search marketing by understanding how your website competes and compares with your competitors’ sites
- Utilize social media marketing to connect with, and speak to, your target audience
- Building Strategies: Conversion Pipelines, Customer Journeys, & Key Performance Indicators
- User Experiences: Web (SEO), Social, & Mobile
- Display Advertising (PPC)
- Email Marketing
- Search Marketing
- Social Media Marketing
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Last updated December 24, 2020
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- Restrict or inhibit any other user from using and enjoying the Communication Services.
- Violate any code of conduct or other guidelines which may be applicable for any particular Communication Service.
- Harvest or otherwise collect information about others, including e-mail addresses.
- Violate any applicable laws or regulations.
- Create a false identity for the purpose of misleading others.
- Use, download or otherwise copy, or provide (whether or not for a fee) to a person or entity any directory of users of the Communication Services or other user or usage information or any portion thereof.
- Use this Platform domain name as a pseudonymous return email address for any communications that you transmit from another location or through another service.
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You understand that all Submissions, whether publicly posted or privately transmitted, are the sole responsibility of the person from whom such Submissions originated. This means that you, and not this Platform, are entirely responsible for all Submissions that you upload, post, provide, input, submit, or otherwise transmit via the website. This Platform does not control the Submissions posted via this Platform and, as such, does not guarantee the accuracy, integrity or quality of such Submissions. You understand that by using the website, you may be exposed to Submissions from others that are offensive, indecent or objectionable.
Unsolicited Idea Submission Policy
THIS PLATFORM OR ANY OF ITS EMPLOYEES DO NOT ACCEPT OR CONSIDER UNSOLICITED IDEAS, INCLUDING IDEAS FOR NEW ADVERTISING CAMPAIGNS, NEW PROMOTIONS, NEW PRODUCTS OR TECHNOLOGIES, PROCESSES, MATERIALS, MARKETING PLANS OR NEW PRODUCT NAMES. PLEASE DO NOT SEND ANY ORIGINAL CREATIVE ARTWORK, SAMPLES, DEMOS, OR OTHER WORKS. THE SOLE PURPOSE OF THIS POLICY IS TO AVOID POTENTIAL MISUNDERSTANDINGS OR DISPUTES WHEN THIS PLATFORM'S PRODUCTS OR MARKETING STRATEGIES MIGHT SEEM SIMILAR TO IDEAS SUBMITTED TO THIS PLATFORM. SO, PLEASE DO NOT SEND YOUR UNSOLICITED IDEAS TO THIS PLATFORM OR ANYONE AT THIS PLATFORM. IF, DESPITE OUR REQUEST THAT YOU NOT SEND US YOUR IDEAS AND MATERIALS, YOU STILL SEND THEM, PLEASE UNDERSTAND THAT THIS PLATFORM MAKES NO ASSURANCES THAT YOUR IDEAS AND MATERIALS WILL BE TREATED AS CONFIDENTIAL OR PROPRIETARY.
Programs.Online does, however, welcome your feedback regarding many areas of Programs.Online's offerings. If you want to send us feedback, we request that you submit it to firstname.lastname@example.org. Please provide only specific feedback on Programs.Online's existing products, services, and promotion/marketing strategies to this email address; do not send or provide any other submissions.
Any feedback you provide to Programs.Online will be deemed to be non-confidential and not proprietary. Programs.Online will be free to use and redistribute such information on an unrestricted basis, without any compensation to you.
Spam E-mail and Postings
You agree to indemnify, defend, and hold harmless this Platform, its officers, directors, employees, agents, and third parties, for any losses, costs, liabilities, and expenses (including reasonable attorneys' fees) relating to or arising out of your use of or inability to use this Platform or services, any user postings made by you, your violation of any terms of this agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. This Platform reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with us in asserting any available defenses.
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This Platform may run advertisements and promotions from third parties on the website. The manner, mode and extent of advertising by this Platform are subject to change. Your correspondence or business dealings with, or participation in promotions of, advertisers other than this Platform found on or through the website, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. This Platform is not responsible or liable for any loss or damage of any kind incurred as the result of any such dealings or as the result of the presence of such third-party advertisers on the website.
Community Code of Conduct
By engaging with Programs.Online's community, whether as a user or otherwise, you are contributing to a culture of collaboration, mutual support, and lifelong learning.
Programs.Online's Community Code of Conduct is enforced to foster a productive learning environment for you and your fellow students and alumni.The Community Code of Conduct is in place with the priority of preserving:
- Your safety
- Your privacy
- Respect among community members
- Cultivate a positive, supportive learning environment
- Communicate respectfully and considerately with all users and Programs.Online staff
- Not share content that is obscene, illicit, threatening, or discriminatory
- Contribute constructively to discussions with fellow community members
- Notify Programs.Online immediately if you become aware of Honor Code or community violations at email@example.com
Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
Offensive comments related to gender or gender identity, sexual orientation, race, ethnicity, religion, national origin, disability or disease.
- Distributing inappropriate images:
Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
Obscene, fraudulent, indecent, or libelous acts that defame, abuse, harass, discriminate against or threaten others.
Termination of Rights
Programs.Online respects the rights and intellectual property of others, and we ask our Users to do the same. If you believe that your product or other work has been misrepresented or used in a way that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, please provide Programs.Online's Copyright Agent with the following information:
- A description of the product, work or other intellectual property that you claim has been misrepresented or infringed;
- A description of where and/or specific link to the material that you claim is misrepresenting or infringing your product, work or other intellectual property is located on the Online Courses;
- Your address, telephone number, and email address;
- A statement by you that you have a good faith belief that the disputed use is not authorized by the owner of the product, work, copyright or intellectual property, or its agent, or applicable law; and
- A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the product, work, copyright or intellectual property owner or authorized to act on such owner's behalf; and
- An electronic or physical signature of the person authorized to act on behalf of the owner of the product, copyright or other intellectual property interest.
Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on firstname.lastname@example.org.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at email@example.com to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
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