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Advanced Practices in Multimedia Storytelling - online

  • USD 769

  • online
  • Canada (Toronto) |
  • Date not specified
  • Certificate

You learned the basics of multimedia storytelling in our foundations course. You applied them to modern content marketing in the second course. Now learn the most advanced form of multimedia: the omni-channel campaign that integrates virtual and physical environments, multiple assets and technologies. You'll learn how to develop an effective strategy for a transmedia project and create a responsive campaign that will resonate across all platforms. You'll emerge with a certificate and creative portfolio that will further your progress down your path to success.

Program Benefits

  • Recognize the strategic importance of modern storytelling & omni-channel marketing.
  • Produce stories that integrate conten, edi, echnology and space across multiple channels.
  • Meet established standards for production qualit, nd ethical and legal compliance.
  • Examine conversational interface, hatbot, rtificial intelligenc, ugmented realit, dvanced marketing automation technologies and other emerging technologies for effectiveness and impact.
  • Develop a measurable plan with key performance objectives to deliver content on time and on budget.
  • Evaluate the key characteristic, uality and effectiveness of your strategy.

Upcoming

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