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Digital Marketing: Strategy, Processes & ROI

  • USD 3,750

  • online
  • Online |
  • Sep, 2022 - Oct, 2022
    • Certificate

    The world of marketing is undergoing a major transformation. The current economic climate is putting added pressure on brands, now working with smaller advertising budgets. At the same time, digitalization has sparked a powerful ripple effect that impacts everything: channels, media outlets, services and, needless to say, purchasing processes.

    This paradigm shift has given rise to new competition tools, leaving many senior leaders to question whether they sufficiently understand them and possess the know-how to leverage their power.

    Program Benefits

    • Learn how to develop a solid digital marketing strategy.
    • Discover the latest digital marketing tools to attract clients and build your brand.
    • Debate and discuss digitalization opportunities in your company with other top-caliber professionals.

    Who Should Attend

    The "Digital Marketing" program is designed for general managers, marketing directors and professionals who seek a deeper understanding of digital marketing. In an engaging learning format, you will boost your ability to plan, implement and measure digital strategies that resonate with your customer base, integrate with your global marketing mix and support your overall corporate objectives.

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