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Foundations of Digital Strategy and Marketing Management

  • USD 769

  • classroom only
  • Canada (Toronto) |
  • Date not specified
  • Certificate

Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization's branding, communications, products and services. If you need to improve your digital marketing management skills - which most marketing professionals, consultants and small business owners do - this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.

Program Benefits

  • Understand the principles of website design and content, social media, mail marketing, web analytic, search engine marketing and measurement.
  • Use search engine fundamentals for organic and paid search traffic.
  • Explore social media marketing, logging and social networks.
  • Reach audiences through content and email marketing.
  • Understand web analytics and key performance metrics.
  • Grasp the basics of website usability and content management.

Upcoming

Toronto School of Continuing Studies

Managing People: Advanced

  • USD 559
  • Classroom only
  • Certificate
Learn how to make a good team great through performance system design and management. This course will teach you how to create better performance systems in which individuals and teams can excel. You'll learn how to ...
  • USD 559
  • Classroom only
  • Certificate
Toronto School of Continuing Studies

Bitcoin and Cryptocurrency Investing

  • USD 900
  • Classroom only
  • Certificate
Would you like to learn the easiest way to get into cryptocurrency investing?  Also, would you like to take advantage of the huge potential of the cryptocurrency market which is made possible through “fin tech”?  If ...
  • USD 900
  • Classroom only
  • Certificate
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Statistics for Data Science

  • USD 995
  • Classroom only
  • Certificate
Build on the skills you learned in 3250 Foundations of Data Science and get the grounding in basic statistics you need to successfully complete your data science fundamentals certificate. In this course, you’ll ...
  • USD 995
  • Classroom only
  • Certificate