Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization's branding, communications, products and services. If you need to improve your digital marketing management skills - which most marketing professionals, consultants and small business owners do - this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.
- Understand the principles of website design and content, social media, mail marketing, web analytic, search engine marketing and measurement.
- Use search engine fundamentals for organic and paid search traffic.
- Explore social media marketing, logging and social networks.
- Reach audiences through content and email marketing.
- Understand web analytics and key performance metrics.
- Grasp the basics of website usability and content management.
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Last updated December 24, 2020
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No Unlawful or Prohibited Use
As a condition of your use of this Platform, you will not use this Platform for any purpose that is unlawful or prohibited by these terms, conditions, and notices. You may not use the Services in any manner that could damage, disable, overburden, or impair any of this Platform's server, or the network(s) connected to any of this Platform's server, or interfere with any other party's use and enjoyment of the website. You may not attempt to gain unauthorized access to Services, materials, other accounts, computer systems, or networks connected to any of this Platform server or to this Platform, through hacking, password mining or any other means. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available through this Platform.
This Platform may contain e-mail services, bulletin board services, chat areas, news groups, forums, communities, personal web pages, calendars, photo albums and/or other message or communication facilities designed to enable you to communicate with others (each a “Communication Service” and collectively “Communication Services”). You agree to use the Communication Services only to post, send and receive messages and material that are proper and, when applicable, related to the particular Communication Service. By way of example, and not as a limitation, you agree that when using the Communication Services or this Platform, you will not:
- Use the Communication Services or this Platform in connection with surveys, contests, pyramid schemes, chain letters, junk email, spamming or any duplicative or unsolicited messages (commercial or otherwise).
- Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others.
- Publish, post, upload, distribute, or disseminate any inappropriate, profane, defamatory, obscene, obscene as to minors, child pornography, racist, lewd, lascivious, filthy, excessively violent, harassing, indecent, unlawful, or otherwise objectionable topic, name, material or information.
- Upload, or otherwise make available, files that contain images, photographs, software or other material protected by intellectual property laws, including, by way of example, and not as limitation, copyright or trademark laws (or by rights of privacy or publicity) unless you own or control the rights thereto or have received all necessary consent to do the same.
- Use any material or information, including images or photographs, which are made available through this Platform in any manner that infringes any copyright, trademark, patent, trade secret, or other proprietary right of any party.
- Upload files that contain viruses, Trojan horses, worms, time bombs, cancel bots, corrupted files, or any other similar software or programs that may damage the operation of another's computer or property of another.
- Advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Services specifically allows such messages.
- Download any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally reproduced, displayed, performed, and/or distributed in such manner.
- Falsify or delete any copyright management information, such as author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded.
- Restrict or inhibit any other user from using and enjoying the Communication Services.
- Violate any code of conduct or other guidelines which may be applicable for any particular Communication Service.
- Harvest or otherwise collect information about others, including e-mail addresses.
- Violate any applicable laws or regulations.
- Create a false identity for the purpose of misleading others.
- Use, download or otherwise copy, or provide (whether or not for a fee) to a person or entity any directory of users of the Communication Services or other user or usage information or any portion thereof.
- Use this Platform domain name as a pseudonymous return email address for any communications that you transmit from another location or through another service.
- Transmit unsolicited or bulk communications to any of this Platform's account holders or to any Programs.Online or affiliated email address (regardless of whether you use the website to transmit any such communication).
- Disrupt the normal flow of dialogue, cause a screen to “scroll” faster than other users of the website are able to type, or otherwise act in a manner that negatively affects other users' ability to engage in real time exchanges.
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Always use caution when giving out any personally identifiable information about yourself or your children in any Communication Services. This Platform does not control or endorse the content, messages or information found in any Communication Services and, therefore, this Platform specifically disclaims any liability with regard to the Communication Services and any actions resulting from your participation in any Communication Services. Managers and hosts are not authorized spokespersons of this Platform, and their views do not necessarily reflect those of this Platform.
Materials uploaded to the Communication Services may be subject to posted limitations on usage, reproduction and/or dissemination; you are responsible for adhering to such limitations if you download the materials.
Materials Provided to this Platform or Posted to this Platform's Website
Unless otherwise specified, this Platform does not claim ownership of the materials you provide to this Platform (including, without limitation, information, ideas, concepts, techniques, feedback, data, questions, comments and suggestions, or the like) or post, upload, input or submit to the website or its associated services for review by this Platform, the general public, and/or by the members of any public or private community (each a “Submission” and collectively “Submissions”), and such Submissions shall be deemed not to be confidential. However, by posting, uploading, inputting, providing or submitting (“Posting”) your Submission you are granting this Platform, its affiliated companies and necessary sub-licensees permission to use your Submission in connection with the operation of their businesses (including, without limitation, all of this Platform's services), including, without limitation, the license rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, modify, translate and reformat your Submissions; to publish your name in connection with your Submission; develop, manufacture, and market products incorporating such ideas, concepts, or techniques, and the right to sublicense such rights to any supplier of the services and/or materials on the website.
No compensation will be paid with respect to the use of your Submission, as provided herein. This Platform is under no obligation to post or use any Submission you may provide and this Platform may remove any Submission at any time in its sole discretion.
You understand that all Submissions, whether publicly posted or privately transmitted, are the sole responsibility of the person from whom such Submissions originated. This means that you, and not this Platform, are entirely responsible for all Submissions that you upload, post, provide, input, submit, or otherwise transmit via the website. This Platform does not control the Submissions posted via this Platform and, as such, does not guarantee the accuracy, integrity or quality of such Submissions. You understand that by using the website, you may be exposed to Submissions from others that are offensive, indecent or objectionable.
Unsolicited Idea Submission Policy
THIS PLATFORM OR ANY OF ITS EMPLOYEES DO NOT ACCEPT OR CONSIDER UNSOLICITED IDEAS, INCLUDING IDEAS FOR NEW ADVERTISING CAMPAIGNS, NEW PROMOTIONS, NEW PRODUCTS OR TECHNOLOGIES, PROCESSES, MATERIALS, MARKETING PLANS OR NEW PRODUCT NAMES. PLEASE DO NOT SEND ANY ORIGINAL CREATIVE ARTWORK, SAMPLES, DEMOS, OR OTHER WORKS. THE SOLE PURPOSE OF THIS POLICY IS TO AVOID POTENTIAL MISUNDERSTANDINGS OR DISPUTES WHEN THIS PLATFORM'S PRODUCTS OR MARKETING STRATEGIES MIGHT SEEM SIMILAR TO IDEAS SUBMITTED TO THIS PLATFORM. SO, PLEASE DO NOT SEND YOUR UNSOLICITED IDEAS TO THIS PLATFORM OR ANYONE AT THIS PLATFORM. IF, DESPITE OUR REQUEST THAT YOU NOT SEND US YOUR IDEAS AND MATERIALS, YOU STILL SEND THEM, PLEASE UNDERSTAND THAT THIS PLATFORM MAKES NO ASSURANCES THAT YOUR IDEAS AND MATERIALS WILL BE TREATED AS CONFIDENTIAL OR PROPRIETARY.
Programs.Online does, however, welcome your feedback regarding many areas of Programs.Online's offerings. If you want to send us feedback, we request that you submit it to firstname.lastname@example.org. Please provide only specific feedback on Programs.Online's existing products, services, and promotion/marketing strategies to this email address; do not send or provide any other submissions.
Any feedback you provide to Programs.Online will be deemed to be non-confidential and not proprietary. Programs.Online will be free to use and redistribute such information on an unrestricted basis, without any compensation to you.
Spam E-mail and Postings
You agree to indemnify, defend, and hold harmless this Platform, its officers, directors, employees, agents, and third parties, for any losses, costs, liabilities, and expenses (including reasonable attorneys' fees) relating to or arising out of your use of or inability to use this Platform or services, any user postings made by you, your violation of any terms of this agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. This Platform reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with us in asserting any available defenses.
Advertisements and Promotions
This Platform may run advertisements and promotions from third parties on the website. The manner, mode and extent of advertising by this Platform are subject to change. Your correspondence or business dealings with, or participation in promotions of, advertisers other than this Platform found on or through the website, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. This Platform is not responsible or liable for any loss or damage of any kind incurred as the result of any such dealings or as the result of the presence of such third-party advertisers on the website.
Community Code of Conduct
By engaging with Programs.Online's community, whether as a user or otherwise, you are contributing to a culture of collaboration, mutual support, and lifelong learning.
Programs.Online's Community Code of Conduct is enforced to foster a productive learning environment for you and your fellow students and alumni.The Community Code of Conduct is in place with the priority of preserving:
- Your safety
- Your privacy
- Respect among community members
- Cultivate a positive, supportive learning environment
- Communicate respectfully and considerately with all users and Programs.Online staff
- Not share content that is obscene, illicit, threatening, or discriminatory
- Contribute constructively to discussions with fellow community members
- Notify Programs.Online immediately if you become aware of Honor Code or community violations at email@example.com
Inappropriate, harassing, abusive, discriminatory, derogatory, or violent comments or conduct.
Offensive comments related to gender or gender identity, sexual orientation, race, ethnicity, religion, national origin, disability or disease.
- Distributing inappropriate images:
Use of sexual, violent, graphic, or derogatory images.
Deliberate intimidation, threats of violence, violent language, or other language (e.g., comments on physical appearance), designed to intimidate, degrade, or shame another person.
- Sexual harassment:
Unwelcome sexual attention.
- Self-injury or Suicide:
Postings in any of our communities that encourage self-injury or suicide. If you or someone you know is exhibiting signs of self-injury or suicide, please find help at the Suicide Prevention Lifeline in the U.S. and Befrienders.org globally.
- Other harmful conduct:
Obscene, fraudulent, indecent, or libelous acts that defame, abuse, harass, discriminate against or threaten others.
Termination of Rights
Programs.Online respects the rights and intellectual property of others, and we ask our Users to do the same. If you believe that your product or other work has been misrepresented or used in a way that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, please provide Programs.Online's Copyright Agent with the following information:
- A description of the product, work or other intellectual property that you claim has been misrepresented or infringed;
- A description of where and/or specific link to the material that you claim is misrepresenting or infringing your product, work or other intellectual property is located on the Online Courses;
- Your address, telephone number, and email address;
- A statement by you that you have a good faith belief that the disputed use is not authorized by the owner of the product, work, copyright or intellectual property, or its agent, or applicable law; and
- A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the product, work, copyright or intellectual property owner or authorized to act on such owner's behalf; and
- An electronic or physical signature of the person authorized to act on behalf of the owner of the product, copyright or other intellectual property interest.
Programs.Online's Copyright Agent for notices of disputes or claims of copyright or other intellectual property infringement can be reached on firstname.lastname@example.org.
Legal Disputes and Arbitration Agreement Please Read This Following Clause Carefully – It May Significantly Affect Your Legal Rights, Including Your Right to File a Lawsuit in Court.
Initial Dispute Resolution We are available by email at email@example.com to address any concerns you may have regarding these Terms or your use of the Services. Most concerns may be quickly resolved in this manner. Each of you and we agree to use best efforts to settle any dispute, claim, question, or disagreement directly through consultation and good faith negotiations which shall be a precondition to either party initiating a lawsuit or arbitration.
- USD 559
- Classroom only
- USD 900
- Classroom only
- USD 995
- Classroom only