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Foundations of Multimedia Storytelling - online

  • USD 769

  • online
  • Canada (Toronto) |
  • Anytime
  • Certificate

In today’s complex media landscape, successful organizations need people with strong storytelling skills to effectively communicate key messages and achieve business objectives. You'll learn how to tell coherent brand narratives that translate into compelling visual stories. You'll work with like-minded colleagues to plan and produce an omni-channel campaign, informed by a formal strategy and key objectives, to reach your target audience through online, social media, traditional and place based media. Using the same strategic approach, you'll also develop a personal or work-based omni-channel project. You'll explore current content platforms and media formats, mobile first campaigns, policies and procedures, industry best practices, and legal and ethical issues that will help you frame your projects.

Program Benefits

  • Analyze the structure and elements of a multimedia campaign and brand storytelling.
  • Develop an omni-channel strategy in response to a project brief.C
  • reate and produce a script and media presentation that meets all objectives.
  • Better understand the legal and ethical framework in which you are working.
  • Apply what you learn to a project related to your current employment or to a personal initiative.

Upcoming

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