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Business Acumen and Strategy (Online)

  • USD 2,495

  • online
  • United States (Madison) |
  • Sep, 13th 2022 - Oct, 20th 2022
    • Certificate

    As your leadership responsibilities expand, so does your role in setting strategic and financial goals for your organization. Building and implementing strategy requires a deep understanding of how companies create a long-term competitive advantage. You need to combine effective strategic planning with business acumen to develop a data-driven and insightful sense of how the moving parts of a company work together to grow and thrive.

    This program will improve your understanding of how operations, finance, marketing, and other functions coordinate to create and execute successful business strategy. You will also polish your financial literacy and leadership skills to become more business savvy.

    Program Benefits

    • Learn how to identify your company’s position, market, and potential
    • Examine the external environment and understand how customer and business changes affect your company’s ability to succeed
    • Analyze where your business stands in relation to your key competitors and identify likely trends for the future
    • Measure the performance of your business using standards that are highly correlated with value creation
    • Link your strategic planning with key metrics and tools to constantly adapt and improve your strategic decision making
    • Develop a flexible strategic planning process to generate actionable business strategy and implementation planning
    • Improve your general business skills with up-to-date terminology and tools

    Who Should Attend

    This program is appropriate for functional managers, divisional leaders, and executives. Regardless of whether you are growing your existing organization or taking on new responsibilities that span business unit boundaries, this program will enhance your strategic skills and help you develop effective business strategy.

    Faculty

    Adam Bock
    Adam is an award-winning academic, serial entrepreneur, and experienced strategy consultant. Adam has co-authored three books on business models and entrepreneurship. He has published more than 20 peer-reviewed articles and book chapters.

    *Program faculty is subject to change

    Curriculum

    Module 1 – Business Acumen – The Organization | The Environment

    Module 2 – Business Strategy – Competitive Advantage | Strategic Options

    Module 3 – Strategic Action – Strategic Choices | Measuring and Managing

    Upcoming

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