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Foundations of Marketing Research

  • USD 769

  • classroom only
  • Canada (Toronto) |
  • Date not specified
  • Certificate

Explore the latest consumer trends and examine case studies from a range of industries to see how research solves marketing and business problems. You'll learn how to use market research to increase return on investment (ROI) and decrease potential business losses. You'll examine qualitative, quantitative, online and advertising research, brand equity measurement, consumer segmentation and concept creation. You'll also learn to identify important consumer trends and consider the challenges of research for online media. Sessions include lectures, discussions, hands-on exercises and group projects.

Program Benefits

  • Understand the role and value of marketing research in a successful business program.
  • Commission the right qualitative and quantitative research.
  • Interpret results of research and brand equity measurement.
  • Choose the right selection of panelists for your research.
  • Apply the basics of consumer segmentation to in-market programs.

Upcoming

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