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Persuasion and Influence

  • Free

  • online
  • Online |
  • Sep, 2021 - Sep, 2021
  • Certificate

In this program, you will practice the use of “win-win” persuasive strategies and skills under a variety of situations. Build trust with your audience, communicate clearly to strengthen your message, and appeal to people’s emotional and intellectual sides. Exercise constructive influence throughout the organization.

Program Benefits

  • Strengthen your credibility and trust-building skills
  • Tailor your message to your audience and establish rapport
  • Communicate with greater clarity and confidence
  • Be persuasive over video-conferencing
  • Deal with objections and resistance
  • Identify the various means of power and persuasion at your disposal

Who Should Attend

Senior executives, directors, business owners and partners Experienced leaders/managers of business units or other groups of people Those who work extensively with clients, such as consultants and marketing and sales managers Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.

Curriculum

  • Trust as an accelerant of persuasion: what is trust based on, trust and credibility, emotion and subconscious-based trust, building calculative trust
  • Creating persuasive messages: tailoring your message to your audience by speaking to their experiences and values, choosing the right level of detail, being persuasive over video-conferencing, using stories
  • Overcoming barriers to message clarity: dealing with the curse of knowledge, preventing message mutation, PowerPoint bad habits
  • Using power constructively: identifying varieties of power sources, dirty tricks of persuasion, win-lose vs. win-win negotiation approaches

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